SheaMoisture: A Legacy of Empowerment Through Beauty

SheaMoisture: A Legacy of Empowerment Through Beauty

The Legacy of Sofi Tucker

SheaMoisture pays homage to the legacy of Sofi Tucker, a trailblazing mother of four and entrepreneur who, in 1912, began selling Shea Butter, African Black Soap, and homemade beauty preparations in Sierra Leone. This remarkable journey continues to inspire SheaMoisture today.

Honoring Shea Butter Craftswomen

At SheaMoisture, our dedication to quality is exemplified through Shea Butter handcrafted by skilled women in Africa. This tradition not only preserves the legacy of these talented artisans but also infuses every product with their expertise and commitment.

Supporting Communities with Every Purchase

Every time you choose SheaMoisture, you actively support our mission to reinvest in communities. Our purpose is straightforward: to offer exceptional beauty products while contributing to a greater good. Your purchase becomes a part of this purpose-driven mission.

Impact Over Three Decades

For thirty years, SheaMoisture has been unwavering in our commitment to providing communities with high-quality, effective products. Beyond that, our purpose-driven business model has enabled us to reinvest over $10 million in the Black community, fostering economic and educational opportunities worldwide.

A Responsible Business

As part of the Sundial Brands family, SheaMoisture has proudly held the title of a Certified B Corporation™ since 2015. Certified B Corporations are leaders in creating inclusive and equitable impact. Alongside other respected brands within the Unilever family, such as Ben & Jerry's and Seventh Generation, we collectively work toward dismantling systemic racism and advancing racial equity.

Community-Centric Values

Community is at the core of every decision we make. Being a responsible and equitable business isn't just about what we contribute financially; it's about our daily actions in support of our community. Our commitment transcends words—it's about making a real, positive difference.

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